Business strategists are increasingly challenged to define high-growth consumer targets in the evolving American demographic landscape. The New American Mainstream Business Summit, produced by Geoscape, features thought-leaders, business executives and distinguished experts from around the world to address how business enterprises can better serve the increasingly diverse American culture. This three-day summit to be held in Miami, at the contemporary and exciting Epic Hotel will feature top executives discussing how successful consumer companies are adjusting to rapid demographic changes and an increasingly multicultural economy. Attendees will gain actionable insights from diverse disciplines that include retail, consumer packaged goods, financial services, telecommunication, and media. Two of the most revealing panel discussions on the agenda are the Modern Family Panel and the Sports-Marketing Panel.
The definition of the modern family is constantly evolving; marketers ignoring these cues are missing out on a growing opportunity - this isn?t Ozzy and Harriet anymore! Today?s Modern Family is increasingly multicultural, multiracial, multilingual, has a growing acceptance for alternative lifestyle choices, and is more technological and interconnected than ever. Join panelists: Mr. Jose Tillan, General Manager, Executive Vice President, TR3S: MTV Musica Y Mas, discussing the importance of understanding today?s millennial Hispanic market and how to reach this savvy multicultural community; Ms. Enedina Vega-Amaez, Publisher Siempre Mujer for Meredith Hispanic Ventures, discussing the Latina consumer, ?the gatekeeper to the Hispanic home?; Mr. Pawan J. Mehra, Co-Founder and Executive Vice President, Ameredia, discussing best practices for advertising to a multiracial family; and Mr. Chance Mitchell, Co-Founder and CEO, National Gay and Lesbian Chamber of Commerce (NGLCC) discussing the buying power of today?s GLBT market.
Spectator sports in America are increasingly diverse both in terms of audience as well as talent. The Sports-Marketing Panel examines the importance of diversity when marketing major spectator sports and will provide a wealth of examples on how you can leverage the diversity in sports to build a brand and generate demand. Panelists for this informative discussion include: Mr. Sean Flynn, CMO, Florida Marlins; Ms. Michelle Bella, Vice President, Sales and Consumer Marketing, ESPN Desportes; Mr. Joe Steranka, CEO, PGA America; and Mr. Marcus Jadotte, Vice President, Public Affairs and Multicultural Development, NASCAR.
The New American Mainstream Business Summit is designed to help corporate America understand the value in our diverse economy and learn the tools needed to compete successfully. The Summit provides an in-depth look at marketing to a multicultural nation, the Hispanic population boom and how to connect with the New Mainstream consumer.
For information on the conference or to register please contact Leticia Denicolo at 1.888.211.9353, ldenicolo(at)geoscape(dot)com or visit our website at: http://www.geoscape.com/summit.asp
About Geoscape
Geoscape serves its clients by providing business strategy, analytics, research, databases and automated intelligence systems. The online Geoscape Intelligence System (GIS), the DirecTarget? database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company and is headquartered in Miami.
Press Contact: Thomas Verna, Geoscape 305-860-1460 / tverna(at)geoscape(dot)com
David Radoff, Geoscape 415?760?6336 / dradoff(at)geoscape(dot)com
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